Continental Tire approached us to produce original apparel designs for a national tradeshow event. Opting for a simple, clean, and daily wearable look, my entire goal was to make sure the recipient would actually wear the shirt rather than see it as a throwaway novelty.

 

The taglines with the hand-drawn tread taken directly from their IceContact XTRM tire garnered unanimous praise among Continental staff and tradeshow attendees.

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The designs needed to fit within a certain region in order to be pressed on demand by their contracted t-shirt vendor in the recipients respective size and style choice.